The Demand For Mystery Shoppers

I recently had the pleasure of being interviewed by reporter Priscilla Nordyke Roden for my second mystery shopping piece in The San Bernadino Sun. The published article called “Ah Sweet Mystery Of Shopping” which appeared on 9/2 had many quotes with yours truly and can be found in the articles section of my web site at http://www.mysteryshoppercoach.com/Articles.html.

But I thought you might enjoy and benefit from reading the actual interview pre-publication. Here’s Q&A # 1:

Priscilla: “Is the demand for mystery shoppers likely to continue to be high?”

Coach Melanie: “Absolutely. It's a competitive world out there, and businesses of all types and sizes need objective mystery shoppers to be their eyes and ears in the field. Companies who want to survive and thrive need to do ongoing research into their customers' experiences to ensure a positive business relationship, discover missed sales opportunities, and to gain an edge over competitors.”

Look for Part Two in the next post:

Have a great day and happy shopping!

“Taking the mystery out of professional mystery shopping”—Melanie Jordan

Copyright 2004-5 Melanie R. Jordan E-Publishing